In the world of SEO, there is only one at the top of the almighty search engine tree, Google.
When it comes to search engine optimisation (SEO) for your website, their recommendations are gospel.
You can read about the guideline laid out by Google about search engine strategy Here and at the core of their message, is that you have to ensure that your website and content are relevant and up to date.
As Google state: your website is your shop front, you wouldn’t leave your shopfront unattended for six months, would you?
As the engine that absolutely dominates the search landscape, it is at your peril to avoid their advice. They lay out clear guidelines about best practice and in the industry are known as white hat techniques*.
You have probably received potentially hundreds or perhaps thousands of spam emails offering to improve your SEO. These aggressive tactics have even hilariously been offered to Google themselves… I guess the spammer didn’t check that one. Aggressive and potentially dangerous techniques are referred to as Black Hat and can lead to penalties from Google including the removal of your domain in their searches.
SEO is not a topic to be taken lightly and one that requires experience and correct practice to develop results. With Google’s recent change to preference responsive websites there are things you should consider before you even get started. You can check if your current website is responsive here: Mobile-Friendly Test Tool
In keeping with tips from the custodians of search, here are the top three tips for getting started with optimising.
1. Your page title is used as a suggestion for the title in Google’s search results. Describe your business in a concise, informative phrase.
2. Domain names are an important part of Google’s search results. Choose a descriptive and easy to read domain name for your website. Sub-pages URL should also be easy to read. For
example, use www.stasiasbakery.com/custom-cakes instead of www.stasiasbakery.com/prodid?12345.
3. Meta descriptions are page summaries often used by Google and other search engines on the search results page. Write unique descriptions for each page in 160 characters or less.
There are significant strategies beyond this point, but this is a platform to begin your journey of optimisation.
*White Hat Techniques: In SEO terminology, white hat SEO refers to the usage of optimisation strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.