Professional SEO agencies perform more than just managing SEO, as it not the only tactic to rank on first page of Google. Traditional marketers believe in utilizing digital channels, tools and creative campaigns to drive traffic to websites. Relevancy to the content that you share is also an important factor. Getting found in Google search engines are getting more challenging every year. So integrating SEO with different online marketing techniques is becoming mandatory these days. Let’s walk through few such innovative formulas followed by professional SEO companies in Brisbane.
Google sends ‘bots’ that crawl through your web pages, and read everything to analyze text, files, graphic and codes. Google first saves this information and choose to display it later on search results. Through robot.txt files and XML sitemaps Google can crawl on updated website, and even block the web page which should not be accessed.
For MNC’s technical SEO can trigger search engines to display different websites for consumers in specific countries. For local stores and businesses, Local SEO is the best option to reach out to target audience. To show different information in social media platforms and search engines, you can use Schema markup and social media tags.
Think from customer’s perspective
After optimizing a website with technical tools, create and publish content on regular basis for your target audience. People often search businesses or products on Google based on their specific needs. For this purpose companies should mainly stress on giving solutions to their queries. Such websites will rank on top list in Google as they serve the purpose. For technical or marketing context you can use a popular SEO software Moz’s keyword tool from which you can understand the number of times people tend to search for a particular topic or a business. SEO agencies in Brisbane are capable of implementing this formula.
Links play a crucial part
When you enter a query in Google, it processes the stored information and shows the result in ranked order. Authority of a website is based upon the number and quality of links which direct the user to it. Google looks for quality in links to a website and it maters the most. Earlier many had the assumption that more links can get higher rankings to websites. This encouraged people using tricks to do the same, and getting penalized by Google.