Great graphic design is a creative process.
It takes time, care, experience, and most importantly, it takes an open dialogue.
What is the purpose of the design, what are you looking to achieve? The key to remember is that behind every design you are telling a story. You have to consider what it is that you are wanting to say, consider your tone, is it a soft sell, a fire sale, or a gentle reminder?
It might seem like a strange thing to say when we are talking about design, but tonality is at the heart of great design. You have to be clear in your vision and what you are looking to achieve.
We see it all to often,
you are an expert in your field and you know exactly what you want, but you just need someone to help you crystalise that vision! This is precisely where engaging a Creative Agency like TPR Media can take your graphic design to the next level.
When building a design brief with TPR Media, we follow a specific, time tested process that ensures we can drill down to exactly what you want and can ensure that the message is on target. By working through a series of questions, we can help you to identify the methods that will help your design to convert. After all, one of the primary purposes of design is to improve the perception of your brand and products!
This process helps us to clarify the purpose and from there, we can advise based on our many years of marketing on proven strategies to make your design work. Then working directly with our design team, we use the information formed in the planning stages to create a design that reflects the tone and the message and most importantly, is gear to sell, or educate or whatever the purpose may be.
To simply look pretty is not enough. In today’s crowded market,
you have about 1/10th of a second to grab someone’s attention. Think of the thousands of posts you would have flicked past while scrolling through your Facebook feed. All of a sudden, something catches your eye and grabs your attention. This is at the core of great marketing, capturing attention.
If you can stand out, you then have an opportunity to speak directly to someone that is interested in your product or service.
So ask yourself, are your designs something that would make you stop, or would you simply flick past them?