In the modern digital age, users have more power than ever before. The rise of social media networks has brought users together and given them an increased ability to dictate the ultimate success of these platforms.
If there’s one thing I firmly believe, there’s no silver bullet to fix your problems. Be it life our business, the only thing that I’ve found as a constant is that many very small things done well lead to achievement.
It was this approach that I used when I first worked in motorsport marketing, which is a highly competitive and underutilised area. I looked at the very small changes we could make quickly and easily and made them one at a time.
As we solved each problem, we would find ourselves led to new and better questions and this is the foundation of my approach.
As a Social Worker, my wife regularly speaks of her clinical framework that she uses to asses and work with people in their day to day lives. It’s this concept of a clinical framework that I see enormous benefit as we approach each new project.
Starting with the end in mind is always the first question. Why are we even starting this journey? That question is regularly the key to removing the uncertainty and zeroing in on a goal. All to often the shotgun approach is the first port of call and this will also lead to disappointment, if the tactic shows little return. With a goal in mind however, we can lay a path and approach with patience. Then next major key.
Everything is a process and takes time. Especially if you want it done well. Taking the time to review and reflect and alter the course as you are presented with new information is always the best course of action.
I believe that it’s important to discuss your framework as not all ideologies will match, we won’t be the perfect fit for every business and that’s ok. However if you appreciate the need to approach problem solving from a holistic framework, then we are already on the same page.
Scott is a Director of TPR MEDIA, an avid technology enthusiast and motorsport fan. You can get in touch via email@example.com
Something has really surprised me over these past weeks. The immediate reaction to the Cambridge Analytica scandal has been to #DeleteFacebook because of course there has to be a hashtag to represent the movement. I’ve seen a number of online acquaintances defiantly proclaim their intention to leave the platform.
Having met Associate Professor Cheryl Desha at the Griffith University Open Day, we were introduced to her latest project that linked high-tech, real time, collaborative work space. The concept was to be able to use these nodes in times of emergency to collaborate for rapid response.
Professional SEO agencies perform more than just managing SEO, as it not the only tactic to rank on first page of Google. Traditional marketers believe in utilizing digital channels, tools and creative campaigns to drive traffic to websites. Relevancy to the content that you share is also an important factor. Getting found in Google search engines are getting more challenging every year. So integrating SEO with different online marketing techniques is becoming mandatory these days. Let’s walk through few such innovative formulas followed by professional SEO companies in Brisbane.
While we are always busy trying to figure out ways to get more and more traffic, let’s try another way to do the same. You should always be aware of the reasons why you’re not getting enough website traffic. It’s a known fact that traffic is never guaranteed even if after creating compelling content. There will be always one or two factors which are against the SEO techniques.
Reviews are indeed the most significant ranking factor in local search, as it can easily help businesses rank well despite of low quality link profiles. It is a known fact that most of the local businesses have low link profiles, but organic ranking factors are still depended local rankings. Another important fact is that, your business can effortlessly rank well even without traditional SEO ranking. Know more about this from search engine optimization firms in Brisbane.
It has become crucial to analyze the organic search ranking factors. Direct website visits are the most influential factors in organic search results. There are other factors too, for instance, content in top 3 positions is 45% longer than content in 20th position, 65% of domains ranking high-volume keyword is the result of HTTP domain, and 185 of page ranking which is for high-volume keyword does not have any keyword in the body text. Well organized SEO companies in Brisbane have trained digital marketers with expertise in SEO to help you get through these ranking factors.
Every business or organization has their own needs and concerns, and this decides the kind of audience you wish to reach. While making a decision on which part of digital marketing should be given more priority, identify your target audience and analyze which platform are they more active. Understand customer’s activity, and then work on your marketing funnel. SEO and social media both can serve in different ways when it comes to attracting new customers.